Performance marketing works and continues to prove itself as a critical way to scale any medical service. We’re here to scale your revenue with high converting campaigns, and optimized channel specific creative & strategy. We will excel at the basics, and then turn to new channels to drive growth. The stronger the creative, the lower the CPM, the lower the CPC, the lower the CPA, the higher the ROAS, the faster you scale. Paid channels work, you just need to find the right paid channel to reach your target audience. We then need to run your target customer through a full funnel campaign in order to book a new patient for an appointment. As we scale campaigns, we look at the data and associated costs to reach the target customer, and then strategize the best way to lower the costs and better scale across the platform.
In today’s digital world, nailing multi-platform & thumb-stopping creative is key. Your medical service and specialty is no longer just a doctor talking broadly to patients, to stand out you need to evolve into a full blown media company. Your clinic needs to come to life with content wherever your prospective patients, and existing patients experience your brand. Whether it’s a newsletter, an article, or your social media, everything needs to be a flawless representation of what you do and the value of your service. Whether you are focused on driving new patient conversion, retaining existing patient, or building your unique brand voice, our Los Angeles based in-house content creation team will deliver.
What is your conversion rate? This is the single most critical metric that can drive 100% incremental profit to your bottom line. You have already spent marketing dollars getting the traffic to your site, now you have to convert the patient to book an appointment or consultation. The average conversion rate for websites across all industries is between 2–5%, but conversion rates can vary significantly depending on the industry. The average for E-commerce is between 1.84% – 3.71%, and Healthcare is between 2.23% – 4.31%, Professional Services are north of 12%. Our mission, get your page to the top 5% of converting websites in your industry.
You have an EMR, but do you have it connected to your CRM. CRM stands for customer relationship management, and it is the reason you might get an email after you visit a website, or get a free drink on your birthday. CRMs are incredibly powerful tools for any healthcare organization, you just have to set it up, and operate it correctly.
Email and SMS are two of the most critical strategies for effective retention marketing, and scaling your patient’s lifetime value. We know how to create the right visual, messaging, and offer that gets opened, results in clicks, and leads to incremental visit. We focus on delivering high converting copy that is optimized for high open & click rates.
As an agency partner of HubSpot and Klaviyo, we know that your CRM is only as good as the data put into it. Getting the right data into your system, and then sending the right messages to the right customers, at the exact right time is mission critical to win. One slip up, and you lose trust and ultimately the patient’s trust. Every bit of intent needs to be factored into how the CRM needs to treat the prospect. Once you get the patient into the sales funnel, you have to use the power of your CRM to close them. The right copy, the perfect touch, and well timed follow up will get your patients closed faster than ever. Once a patient is closed, you then need to deploy your CRM to focus on the lifetime value of the patients and ensure repeat services.
Media – Multi-Platform Ads That Convert
Creative – Relevant Clinic Content
Creative – Conversion Rate
Optimization (CRO)
Lifecycle – EMR / CRM Management & Optimization
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